2 spots I made for DramaFever.com to announce the release of their iPad-Optimized website. (Editing, color, animation). This version features footage with actors shot outside their office in New York. It has a dual message. The first is simply the fact that DramaFever.com is now available as an iPad-optimized site. It briefly demonstrates the interface and also pushes the importance of this new feature by showing how you can now enjoy the site in a coffee shop, outdoor cafe or anywhere your iPad can get a signal.
This version is more ‘graphical’ with a simpler message which is very clear to current DramaFever.com subscribers. It features simply imagery of Korean TV dramas on the iPad in full screen mode. Again, this celebrates the fact that content which was previously limited to PC or laptop can now be seen on an iPad.
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